itel, a trusted smart life brand, has officially opened its latest outlet "itel Home" at Shop No. 4C-004A1, Block C, Level 4, Jamuna Future Park, marking a major milestone in its Bangladesh journey as the brand expands beyond smartphones into a complete smart lifestyle ecosystem.
The newly launched itel Home offers a one-stop destination for smart living—bringing together design, technology, and convenience under one roof. Alongside its popular range of smartphones, the store features an expanded lineup of smart accessories, home and kitchen appliances, including air fryers, blenders, kettles, trimmers, shavers, solar fans, and smart lights, as well as TWS earbuds, smartwatches, power banks, and charging accessories.
Unlike its 48 brand outlets across the country, itel Home introduces a new lifestyle concept that integrates the brand's full Smart Life product ecosystem. With interactive displays and immersive product experiences, the store allows visitors to explore how itel's innovations can simplify everyday living.
The inauguration ceremony was attended by senior officials from itel and D. Mohammad Alamgir Alam, Director (Marketing, Sales & Operations), Jamuna Group.
Speaking at the event, Shafiul Alam, Head of itel Bangladesh, said,
"For the past 10 years, itel has successfully served the people of Bangladesh through feature phones and smartphones. Now, we are expanding into home appliances to bring new innovations and ensure quality, reliability, and affordability for our customers."
On the launch day, visitors enjoyed exclusive offers, live demonstrations, and hands-on experiences with the latest smart devices.
As itel Home prepares to expand further across Bangladesh, the brand reaffirms its mission to make smart living accessible to all, blending practicality, style, and value under its motto — "Enjoy Better Life."